When Defining your
I just finished a new interview with Ivor Kellock for his radio show your thoughts are appreciated.
First off anyone who doesn't know who Neil Patel is he is a serial entrepreneur and internet marketing genius. He is the founder or co-founder of several companies including, Quicksprout, Kissmetrics and Crazy Egg.
Here is why I think he flat out rocks.
1. Shining Example
He is an example that anyone can do it. Neil was never rich he grew up Middle class and decided entrepreneurship was in his blood.
2. He never gave up.
Crazy Egg was not profitable at first and Neil has his share of disappointment but he continued forward.
Determination is huge you have to persevere when things get tough with your business.
3. He is a marketing genius
Neil has consulted with many of the biggest fortune 500 companies out there you don't do that consistently unless your doing something right.
4. I have the utmost respect for him.
If you look at Neil's body of work you can't help but look up to him and respect him.
5. Great Personal Character
Read his blog posts at www.quicksprout.com or his quotes on his facebook page he is one of the highest men I have had the honor of following.
In summary Neil Patel is awesome go check out
his blog and his facebook page I promise it is time well spent.
Email marketing is one of the most effective marketing tools you have available to you. However there are right and wrong ways to build a list. Among the ways that will only destroy your brand are spam, overaggressive selling and harrasing your customers.
The right way is to offer value whether through a blog or free downloadable information. If you give your customer or potential client a reason to listen you will have your foot in the door in no time.
As a small business owner and marketer your big dilemma is to build relationships and a customer base without seeming too pushy. The key is to use the psychological tactic of persuasion. Persuasion is simply a well thought out argument of value. You show the consumer why your product or service matters to them and how it can make a difference in their life. Then you leave the decision up to them.
My Blurb was published in Jeff Weber's new book From Idea To Exit I am psyched my brand and both my companies are gaining a ton of momentum. If you need any small business help or want to check his book out I highly recommend it.
Too many equate marketing to deception or to a shouting contest as Seth Godin tells us all marketers are liars. Marketing should not be about any of this marketing is showing why your product or service has value nothing more. Take the Ramones for example they never tried to be anything but a punk band their message and their passion is what made them a fan base.
How does this relate to my product you ask? Simple tell them why they want it what it should do for them, what they should do and then shut up and let them decide. They have too many people shouting at them already.